Need 5 Great Reasons to Attend Location and Context World on December 2-3 at the JW Marriott, San Francisco?
- This will be the first conference fully dedicated to location based services and contextual applications.
- Hear from a variety of industry leaders during the 2-day program, including speakers from companies such as; NFL, Google, LinkedIn, Los Angeles World Airports, Ford Motor Company, Golden State Warriors, GE, Verizon Wireless, Walmart and many more.
- Learn from successful CIO case studies from the biggest brands and how to apply those lessons within your business
- Discover how your business can profit from a $38.9 billion opportunity. Don’t miss out – your competitor’s won’t.
- Access a variety of networking opportunities, including speed networking and one-to-one meetings, to discuss future projects and share best practice.
Click here to download the full agenda.
Who Should Attend?
Location and Context World is the meeting place for innovators driving the new revolution of personalized services, with discussions and talks around proximity and beacons and the future of privacy. Meet and connect with the game changers driving contextual applications into the new age.
Here are two quick “5 Question” sessions posed to two of the scheduled speakers at Location and Context World:
Speaker Interview: Steve Hegenderfer, the Director of Developer Programs, Bluetooth SIG
1. What topics do you expect to cover in your presentation/panel position?
I expect that the panel will focus on beacons and how they are being used in the real world, but I would also expect that we’ll talk about the ‘freaky line’…this is what level of privacy that most people feel shouldn’t be crossed, but that line is in a different place for everyone.
2. What have been the biggest milestones for your company over the past year in regards to location and context?
The biggest milestone was probably the announcement on the iBeacon program from Apple; it generated great awareness for Bluetooth within the beacon space.
3. What/who do you see as the current drivers for location based services?
I think initially, retail is pushing location via beacons, but that will soon move to the commercial side of the house as there are a LOT of great scenarios for beacons/proximity in that sector as well.
4. In your opinion, what would you say are the main challenges for the implementation of location based services and contextual applications?
With regards to beacons, it’s really a policy thing. How much is too much? When do you become annoying/spam? When does beaconing technology become ignored because the value exchange with users isn’t high enough?
5. What do you think you will get out of Location and Context World, San Francisco?
I’m hoping to meet a lot of new people in the space and see what interesting things they are working on, as well as get a different take on the industry in general.
Speaker Interview: Jeff Richards, Managing Partner, CIO Professional Services LLC & CIO of the YMCA
1. What topics do you expect to cover in your presentation/panel position?
The Evolving role of the CIO with location based services (4:50 on Day 1) – The advent of location based services allows us to better tailor the member experience at our branches. As the CIO in a not for profit organization I need to build the business case and act as educator/enabler for executives tht are focused on the mission of the Y not new technologies that might make delivery of that mission better.
The transformation taking pace in the CIO suite is one of becoming more business centric, enabling access to new revenue streams and generally defending their relevance in an age of SaaS applications and cloud providers that can be engaged without involving the IT team.
2. What have been the biggest milestones for your company over the past year in regards to location and context?
We are just getting started on the journey and are putting the case together. We have not yet settled on architecture or hardware.
3. What/who do you see as the current drivers for location based services?
We are the the ‘YMCA of Silicon Valley’ and we need to present ourselves as such. Meaning that we need to be more on the forefront of using the available technology. Our members our staff would value easier interactions and more personally relevant offerings.
4. In your opinion, what would you say are the main challenges for the implementation of location based services and contextual applications?
We are in the midst of replacing aging applications across the board, CRM, ERP and Finance. We need to get the internals right in order to be able to fulfill the services. Otherwise we are just putting nice sensors on a paper based fulfillment model. I would liken it to putting racing wheels and tires on a 1985 Camry.
5. What do you think you will get out of Location and Context World, San Francisco?
A better understanding of what others are doing, what is real and implementable versus marketing hype and where the industry is headed.
Can you afford to miss out? See Below for Discount Tix Opportunities…
Also featured among the speakers will be Robert Scoble, the author of “Age of Context: Mobile, Sensors, Data, and the Future of Privacy” who will be kicking off the event with his keynote. Robert will be sharing his thoughts on this fast growing billion dollar market
Michelle McKenna-Doyle, the CIO of the NFL will be joining us as our day two keynote speaker to discuss how the NFL is leading the way with location based services and providing fans with the next level of engagement and fan experience.
Location and Context World will feature 30+ industry leading speakers including Miguel A. Gamiño Jr, the CIO of San Francisco, Wendy Bergh, the VP of Walmart eCommerce, Kenny Lauer, the VP of Digital Marketing for the Golden State Warriors, Henry Bzeih, the CTO of the Connected Car at KIA, Monisha Perkash, the CEO and Co-Founder of Lumo Body Tech, and Peter Yared, the founder and CTO of Sapho.
QTOOTH is delighted to provide you with a 15% discount code off the price of your pass. Please use code I8K3C/DIS15 when prompted.
