AMD isn’t focusing all its attention on its entry-level mobile APUs today: it’s also providing details for the faster Richland-based models. The new A6, A8, and A10 mobile variants fall under the Elite Performance badge, and theoretically beat Intel to the punch with up to 71 percent faster 3D graphics than the current Core i5 family. They also muster about 7.5 hours of battery life with web use, or about an hour longer than we saw in the previous generation. The roster includes both regular power (35W) and low-voltage (17W to 25W) APUs, in dual- and quad-core editions.
We’re more interested in how well the chips play with other devices and software, however. Besides the face and motion gesture recognition that we’ve seen before, AMD touts a new take on Wireless Display with low enough latency for game sessions, support for 1080p60 video and native Miracast sharing. The Richland upgrade also introduces a new Dock Port standard that can feed both USB 3.0 and up to three external DisplayPort screens through one cable. If you like what AMD is pitching, you won’t have to wait to try it — Elite Performance APUs have already been shipping with MSI’s GX60 and GX70, and other vendors shouldn’t be far behind.
AMD Amplifies Mobile Experience with Responsive Performance, Rich Graphics, Elite Software and Long Battery Life
2013 Mobile APU line-up meets user needs across a wide range of new and traditional PC form factors at an ideal balance of price-to-performance
AMD (NYSE: AMD) today launched three new additions to its 2013 A-Series and E-Series Mobile Accelerated Processing Unit (APU) lineup – delivering solutions ideally positioned to address today’s evolving PC market with dramatically increased performance and power efficiency, as well as a portfolio of unique user experiences, and superior gaming and graphics:
* The 2013 AMD Elite Mobility APU (formerly codenamed “Temash”) – the world’s first 28nm, quad-core x86 system-on-a-chip (SoC) APU designed for touch small form-factor notebooks, tablets, and hybrids 13-inches and below;
* The 2013 AMD Mainstream APU (formerly codenamed “Kabini”) – the first and only quad-core x86 SoC solution for entry-level and small-form factor touch notebooks;
* New, low power versions of the 2013 AMD Elite Performance APU (formerly codenamed “Richland”) – offer the best graphics and compute in a performance APU for premium ultrathin notebooks.
These new APUs are designed to effectively balance the needs of a wide range of new and traditional mobile PC users and are available beginning today from the world’s top computer manufacturers, including products announced today from Acer and HP.
“The client market has evolved – with greater diversity in the types of mobile form factors and higher performance demands from the software – and AMD is uniquely positioned to deliver the best processors to meet the needs of mobile device users today,” said Lisa Su, senior vice president and general manager, Global Business Units at AMD. “As computing becomes more visual and the graphics processor can be leveraged to do other types of processing, our dedication to the software community and the APU architecture sets us apart from the competition and enables us to deliver the best user experience whether on a tablet, a hybrid device or a notebook.”
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